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Serfas® was founded upon two principles: exceptional customer service and innovative products.

Serfas® is dedicated to the success of its dealers and providing exceptional customer satisfaction while striving for continuous product improvement, design, and innovation. Through careful observation and analysis of industry trends and working with an amazing sales force and highly capable manufacturers Serfas® remains a cycling product pioneer.

At Serfas® we guarantee our dealers and their customers are getting the highest value in the product they sell and purchase. Looking to the future we strive to continue our legacy as a recognized brand known for its great products, the hard working intelligent people behind them, and the wonderful cyclists of all kinds we make them for.

Serfas E-Lume 1000

New Serfas® E-Lume Series Headlight

The new E-Lume Series Headlights feature a redesigned extruded aluminium housing, new optical lens with excellent side visibility, and improved battery capacity and LED performance.

Constructed of aluminum the E-Lume housing is strong and lightweight as well as an efficient thermal conductor which effectively reduces heat buildup thus helping maintain cooler temperatures for optimal battery performance and consistent light output.

Serfas E-Lume 1000

Serfas Vulcan

Vulcan 130 Lumen Tail Light

Unique fin lens design provides enhanced long distance visibility while creating generous attention-grabbing 270 degree side illumination.

  • Enhanced Side Visibility Design
  • 130 Lumens / 2 Solid & 3 Flash Modes
  • USB C Rechargeable

Serfas Vulcan

Serfas 11 Multi Tool

ST-CR11 – 11 Function Tool

The ST-CR11 is a solid no nonsense 11-function mini tool you can rely on for fine tuning and making adjustments at home or out on the trail or road. At only 216 grams toss one in your pack and forget it’s even there until you need it.

  • 11 TOOLS
  • 8, 6, 5, 4, 3, 2.5, 2mm Allen Keys
  • Chain Tool
  • Phillips
  • Flathead
  • T25 Torx

Serfas 11 Multi Tool

Serfas Air Force 3 Pump


  • Premium Rubber Overmolded Ergonomic Handle
  • Top Mounted 2.5″ Analog Pressure Gauge (PSI/BAR)
  • Larger More Stable Pump Base
  • Simple Valve Head (Presta/Schrader)
  • Integrated Hose Keeper
  • All Metal Barrel and Pump Base
  • 28 1/2″ Pump Height

Serfas Air Force 3 Pump



Stock or Buy Serfas

Dealers Contact Velobrands to create your B2B account and order Serfas products. Or access the B2B to order Serfas

Consumers – Visit our store finder page to locate your nearest Serfas stockist.