All Riders Welcome
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Serfas® was founded upon two principles: exceptional customer service and innovative products.

With backgrounds in retail, founders Ray and Domino set out to create Serfas®, a bicycle accessories company, to build upon their success in creating and introducing innovative gel comfort saddles to the cycling industry. Over 20 years later this innovative philosophy remains strong throughout company values, friendly educated staff, and personal touches on all levels.

Extreme Sports Jet Skiing
Extreme Sports Jet Skiing

Coming up with ways to make you safer on the road, when using Serfas lights, is a top priority. Our “BLAST” Audible Warning System emits a loud 85 decibel signal when your light battery gets under 10 minutes runtime in that specific mode.

Extreme Sports Jet Skiing
Tools Of The Trade

Serfas® offers a variety of high-quality compact cycling mini tools and tire levers to help you accomplish everything from adjustments in the garage to emergency trail-side repairs.

Extreme Sports Jet Skiing
Environmentally Friendly

Green & Serfas lights go hand in hand. While we have offered RoHS compliance on all of our lights for more than 7 years now, our company always strives to bring new technologies to this segment, pushing the limits for increased runtimes & reduced battery usage.

It’s all about Thrill, High Speeds
and Top Level Risk

Dedicated to Your Success

Quality & Value

Quality & Value

Customer Satisfaction

Serfas® is dedicated to the success of its dealers and providing exceptional customer satisfaction while striving for continuous product improvement, design, and innovation. Through careful observation and analysis of industry trends and working with an amazing sales force and highly capable manufacturers Serfas® remains a cycling product pioneer.

Extreme Sports Jet Skiing
Extreme Sports Jet Skiing
Getting The Highest Value

At Serfas® we guarantee our dealers and their customers are getting the highest value in the product they sell and purchase. Looking to the future we strive to continue our legacy as a recognized brand known for its great products, the hard working intelligent people behind them, and the wonderful cyclists of all kinds we make them for.

Where’s my nearest Serfas Dealer?

Check Out The Serfas Store Locator

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Why Choose Velobrands?


IBD’s – 1200 doors in mid to premium spaces.
National Accounts

Sales Team

4 person field sales team
2 Internal Account Managers, targeted outgoing sales calls
Key account manager
Brightpearl CRM system


Full time marketing management
In house graphic & web design
In house photography
In house Video and Drone production


Trade and consumer marketing, print and online
Exhibitions, trade and consumer
Brochures and POS
Sponsorship & Brand Ambassadors