Serfas® was founded upon two principles: exceptional customer service and innovative products.
With backgrounds in retail, founders Ray and Domino set out to create Serfas®, a bicycle accessories company, to build upon their success in creating and introducing innovative gel comfort saddles to the cycling industry. Over 20 years later this innovative philosophy remains strong throughout company values, friendly educated staff, and personal touches on all levels.
It’s all about Thrill, High Speeds
and Top Level Risk
Dedicated to Your Success
Quality & Value
Quality & Value
Customer Satisfaction
Serfas® is dedicated to the success of its dealers and providing exceptional customer satisfaction while striving for continuous product improvement, design, and innovation. Through careful observation and analysis of industry trends and working with an amazing sales force and highly capable manufacturers Serfas® remains a cycling product pioneer.
Getting The Highest Value
At Serfas® we guarantee our dealers and their customers are getting the highest value in the product they sell and purchase. Looking to the future we strive to continue our legacy as a recognized brand known for its great products, the hard working intelligent people behind them, and the wonderful cyclists of all kinds we make them for.
Check Out The Serfas Store Locator
Why Choose Velobrands?
Customers
IBD’s – 1200 doors in mid to premium spaces.
National Accounts
Online
Specialists
Sales Team
4 person field sales team
2 Internal Account Managers, targeted outgoing sales calls
Key account manager
Brightpearl CRM system
Marketing
Full time marketing management
In house graphic & web design
In house photography
In house Video and Drone production
Promotion
Trade and consumer marketing, print and online
Exhibitions, trade and consumer
Brochures and POS
Sponsorship & Brand Ambassadors
