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No nonsense bike care

premium quality high performance lubricants, fluids and cleaners,

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Juice Lubes have everything from brake fluid to chain lubricant to help keep your parts well-oiled and clean.

Juice Lubes Logo

No nonsense bike care.

Founded in 2009, Juice Lubes is the UK’s no nonsense bike maintenance brand. We started out with Fork Juice, the worlds first suspension lubricant and now offer a full range of high quality lubricants, fluids and cleaners for riders on and off-road.

We make the best products we can whilst being environmentally conscious. We won’t waste your time with crappy claims or gimmicky products and we always offer the best value possible.

Juice Lubes Star - Pink

Born and bred in old blighty

We’re a global brand but we’re proudly born and bred in the UK.

Our products are tested to beat the worst of typically British conditions. Almost everything is 100% made in the UK, and yep, everything is done with an unapologetically British sense of humour, guvnor.

Live, Laugh, Lube

As riders, our mission is simple. We want to make bike maintenance easy, so you can spend less time fixing and more time riding.

More time on the trail, less time in the workshop. We make top-performing, gimmick-free and killer value bike maintenance gear that saves you time and cash. All served with a slice of British humour.

  • Minimise Our Impact
    We’re committed to making the least impact on the environment, without sacrificing performance. We’ll never green wash, we’ll never make false eco-claims and we’ll never play the green card without being sure it’s properly earned.

  • Always Having Fun
    We take our products and business seriously, but we’re always having fun and sharing our stoke for bikes in everything we do. Social posts, videos, product names, events… lets have more fun. What’s not funny about lube?!

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Why Choose Velobrands?

Customers

IBD’s – 1200 doors in mid to premium spaces.
National Accounts
Online
Specialists

Sales Team

4 person field sales team
2 Internal Account Managers, targeted outgoing sales calls
Key account manager
Brightpearl CRM system

Marketing

Full time marketing management
In house graphic & web design
In house photography
In house Video and Drone production

Promotion

Trade and consumer marketing, print and online
Exhibitions, trade and consumer
Brochures and POS
Sponsorship & Brand Ambassadors