Chapeau Logo

Chapeau! Is a cycling and lifestyle apparel brand founded in 2012, aiming at the upper mid market segment.

Our dominant design style has always been “modern classics” – timeless pieces that always look good.

The brand tone is one of inclusivity, charisma and wit – if Chapeau! was a person you’d be pleased to bump into them at the pub!

Extreme Sports Jet Skiing
Extreme Sports Jet Skiing
Modern & Timeless Sense of Style

We aim to create cycling apparel with modernity, detail and personality. Made well, fit for purpose and great looking.

Extreme Sports Jet Skiing
Focus On Inclusivity, Respect & Enjoyment

We want every cyclist to enjoy every ride. We want to inspire the belief that everyone can have a great time on a bike.

Extreme Sports Jet Skiing
Confident & Passionate About Cycling

We have a point of view but we’re not judgemental. There’s no codswallop, you’ll never have to decipher the meaning in what we say.

To the first timers, café riders, club racers and dedicated trainers.

To the first timers, café riders, club racers and dedicated trainers.


Respect & Encouragement

Respect and encouragement are qualities we admire in cyclists. We believe in always greeting a fellow cyclist, whether with a nod, a wave or a cheery hello. The spirit of inclusivity and fellowship makes cycling an individual sport that we’re proud to be involved in.

Extreme Sports Jet Skiing
Extreme Sports Jet Skiing

To all fellow cyclists who obsess over their gear, who cajole themselves to head out early, who drink cappuccino after 12, who covet other bikes but remain staunchly protective of their own — Chapeau!

Local Bike Shop? Interested in becoming a Chapeau! Dealer?

Why Choose Velobrands?


IBD’s – 1200 doors in mid to premium spaces.
National Accounts

Sales Team

4 person field sales team
2 Internal Account Managers, targeted outgoing sales calls
Key account manager
Brightpearl CRM system


Full time marketing management
In house graphic & web design
In house photography
In house Video and Drone production


Trade and consumer marketing, print and online
Exhibitions, trade and consumer
Brochures and POS
Sponsorship & Brand Ambassadors