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Light & Sight
Manufacturer’s of bike lights since 1925 and made in Germany, Busch and Müller more recently launched the LUMOTEC series, followed by the TOPLIGHT series, the invention of the automatic standlight, IQ technology, daytime running LEDs, LineTec and BrakeTec. They’ve now broken the 100 Lux barrier for dynamo headlights and offer new e-bike solutions.
Busch and Muller Logo Large
Manufacturer’s of bike lights since 1925 and made in Germany, Busch and Müller more recently launched the LUMOTEC series, followed by the TOPLIGHT series, the invention of the automatic standlight, IQ technology, daytime running LEDs, LineTec and BrakeTec. They’ve now broken the 100 Lux barrier for dynamo headlights and offer new e-bike solutions.
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Sustainability

All Busch + Müller products as well as all processes in the company conform to the regulations set forth by the EN ISO 14001 standard as a minimum requirement. Compliance with this regulation is checked (audited) and officially certified at annual intervals by an independent testing institute.

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Trendsetters

The light source is a tiny LED. Only a reflector turns this point of light into a purposefully targeted light field. To give the light its precise direction, many calculations, measurements and prototype experiments are required. It takes many months for a new “light design” to enter mass production.

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Quality Assured

At the end of assembly all functions of every headlight or rear light are tested. It is not enough for the product to simply shine, we check light output, light field, light/dark boundary and much more. This, supported by measuring devises, is done manually by our employees.

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Why you should stock Busch&Müller lighting systems:

1. Additional revenue from upselling opportunity.
2. Premium German made product commands its price point and stands out from the sea of battery lights.
3. Dynamo and Wired systems appeal to the growing cargo / family and bikepacking market segments.
4. Excellent range of mirrors and brackets from entry to premium for further upselling.

Local Bike Shop? Interested in becoming a Busch and Müller Dealer?

Why Choose Velobrands?

Customers

IBD’s – 1200 doors in mid to premium spaces.
National Accounts
Online
Specialists

Sales Team

4 person field sales team
2 Internal Account Managers, targeted outgoing sales calls
Key account manager
Brightpearl CRM system

Marketing

Full time marketing management
In house graphic & web design
In house photography
In house Video and Drone production

Promotion

Trade and consumer marketing, print and online
Exhibitions, trade and consumer
Brochures and POS
Sponsorship & Brand Ambassadors