So who are we?
So who are we?
VeloBrands was founded on 3 core principles
1) That success comes when all parts of the value chain are understood and rewarded appropriately for the value they add. We understand our position in the chain as a distributor but we also understand it acutely from the point of view of the brand owner (we own our own brands) and the retailer; in particular the IBD as we operate 4 large stores here in the South West. Therefore we feel we are very well placed to understand your needs as a brand or retail partner and will always do our best to meet those needs.
2) That a focussed portfolio of select USP brands with appropriate sales and marketing will always yield better results than a large portfolio of generic brands. If we partner with your brand you can be assured that we will take it to the market in the most appropriate way and do our best to meet your expectations through focus and specialisation.
3) To always consider the long term view of the brand value and retailer relationship and act accordingly. It’s never about just the next sale, it’s always about long term brand value and fostering long term retailer relationships to maximise the outcome for all parties.
A Few Facts
- Founded 2010
- Located in Southwest England
- Suppliers to the UK and Ireland
- Focus on mid-market upwards in all channels and sectors
- Owners of 2 growing brands, Chapeau! and Juice Lubes
- Have own brand distribution partners in Europe, Asia, Americas
- Owned warehousing in UK including Bonded Warehouse
- 3PL providers to other cycle industry brands, eg. Marin Bikes and Forbidden
What Our Dealers Are Saying
The guys at Velobrands have always been my go to distributor for my lubrication needs BUT over the last 5 years they’ve also been on the forefront of the more ‘Gucci’ brands such as Kask, Koo, Absolute black……..the list goes on.
One phone call & i know I’m through to a knowledgeable member of staff that can advise & point me in the correct direction.
Customers
Cycle Dealers – 900 doors in mid to premium spaces.
National Accounts – Sports Direct/Evans.
Online – WiggleCRC, Amazon, Probikekit, Tredz, Merlin Cycles. Specialists – Sigma Sports, Leisure Lakes, Condor Cycles
Sales Team
4 person field sales team
2 Internal Account Managers, targeted outgoing sales calls
Key account manager
Brightpearl CRM system
Marketing
Full time marketing management
In house graphic & web design
In house photography
In house Video and Drone production
Promotion
Trade and consumer marketing, print and online
Exhibitions, trade and consumer
Brochures and POS
Sponsorship & Brand Ambassadors
