Brand focused
Local Bike Shop Friendly

Welcome to Velobrands

A UK distributor serving brands & LBS

VeloBrands is a UK based Distributor and Brand Owner in the cycling industry with a focus on mid to high level quality products. Our principle is to partner and focus on a limited selection of brands. We aim to add value to brands by excelling in sales, marketing and distribution with an understanding, approachable and professional manner.

  • Focus on mid-market upwards in all channels and sectors

  • Owners of 2 growing brands, Chapeau! and Juice Lubes

  • Have own brand distribution partners in Europe, Asia, Americas

  • Owned warehousing in UK including Bonded Warehouse

  • 3PL providers to other cycle industry brands, eg. Marin Bikes and Forbidden

Extreme Sports Bike
Extreme Sports Mountain Climbing
13+

Years of Experience

1200+

UK Dealers

15

Brands

5★

Average Dealer Rating

Brands

Industry Leading Portfolio

If you want to work with a forward looking and innovative distribution partner handling only top quality brands that seek to advocate your business and not undermine it, then get in touch today.

  • Helmets of the highest quality, proudly made in Italy.

  • Performance enhancing bicycle components that change the way you ride.

  • Spatz have evolved through countless cold wet miles in The Yorkshire Dales.

Velobrands Logo Bike - White

VeloBrands is a UK based Distributor and Brand Owner in the cycling industry with a focus on mid to high level quality products.

Our principle is to partner and focus on a limited selection of brands. We aim to add value to brands by excelling in sales, marketing and distribution with an understanding, approachable and professional manner.
Velobrands Logo Bike - White

VeloBrands is a UK based Distributor and Brand Owner in the cycling industry with a focus on mid to high level quality products.

Our principle is to partner and focus on a limited selection of brands. We aim to add value to brands by excelling in sales, marketing and distribution with an understanding, approachable and professional manner.

In The Saddle

Velobrands News

What’s Up?

Brand Love

View them all

Detailed brand information

Brand Focused

Why Choose Us

Customers

IBD’s – 1200 doors in mid to premium spaces.
National Accounts
Online
Specialists

Sales Team

4 person field sales team
2 Internal Account Managers, targeted outgoing sales calls
Key account manager
Brightpearl CRM system

Marketing

Full time marketing management
In house graphic & web design
In house photography
In house Video and Drone production

Promotion

Trade and consumer marketing, print and online
Exhibitions, trade and consumer
Brochures and POS
Sponsorship & Brand Ambassadors

What’s Up?

Velobrands
News

Keep up with the latest news and offers for our dealers, including new product releases and downloadable assets / POS